Stop press! Kia has produced yet another sports car concept hinting at a different direction for the burgeoning Korean car company.
For the past couple of years a handful of sports car concepts have appeared from Kia's design studios, and their latest effort is quite possibly the most tempting yet.
Called the GT4 Stinger, it's a slinky 2+2 coupe that's rear-wheel drive and boasts a 311bhp 2.0-litre turbocharged petrol engine under its bonnet.
It's set for its official unveiling at the North American International Auto Show in Detroit, later this month.
But without doubt the most striking feature on the car is Kia's trademark "Tiger Nose" grille.
The GT4 Stinger drops convention though and features an illuminated grille and a pair of vertical LED strips instead of headlights.
The sporty low-slung front-end also has a couple of air vents to add to the visual drama.
Kia says the car has front-brake cooling vents to funnel air around the 20-inch alloys, and there's also a carbon-fibre splitter under the front bumper to aid downforce.
If it makes production, the GT4 Stinger could be one of a number of planned sporty cars from the Korean company.
Thomas Oh, executive vice president and COO International Business Division for Kia told AOL Cars in November a sports car will do wonders to Kia's perception among customers: "The brand image is not so high at the moment and we'd need a sports car to deliver in all areas, especially in marketing the brand right. It will need to deliver the emotional feel of our brand."