The parents and siblings of the Duchess of Cambridge, Kate Middleton, have been accused of cashing in on their Royal connection, after being invited to join Land Rover's VIP leasing scheme.
Available to celebrities and other prominent members of society, the leasing scheme gives access to brand new luxury models such as the Range Rover Sport, at heavily discounted rates.
The British brand has been associated with the royal couple since Prince William famously transported their newly born son George in its flagship Range Rover SUV.
Since then, the Duchess' mother Carol, brother James and sister Pippa have all been spotted behind the wheel of Land Rover models, reportedly given to them in return for acting as unofficial ambassadors for the brand.
The family was previously driving Audi's which were offered to them with discounts as large as 60 per cent. However, it now seems they have changed brands.
A source close to the Daily Mail said: "The Middletons' Range Rovers have been leased to them as part of the VIP scheme.
"The idea is that you pay a small percentage of the usual fee in return for certain services - which can be as little as being seen driving around in the vehicle. Being associated with royalty does wonders for the brand."
This is the first time the Middleton's have exploited their royal connections. Soon after it was announced that Kate was expecting, her parents started to promote a range of royal themed baby goods on their party supplies website.
Source: Daily Mail