The Audi Sport Quattro Concept impressed punters when the silk sheets were officially dropped from its boxy exterior at the Frankfurt motor show last month but up until now, it hasn't been seen on the open road.
The successor to the truly stunning 2010 Quattro concept vehicle and the original 1984 Sport Quattro model received well over 100,000 'Likes' on Facebook so the German marque rewarded global fans by releasing it into the wild and filming its escapades.
The model features a unique plug-in hybrid set up that includes a feisty 4-litre twin-turbo V8 petrol engine mated to an electric motor.
A total of nearly 700bhp from both outlets funnels through a revised eight-speed gearbox that somehow manages to put upwards of 800Nm of torque to all four tyres.
A 0-62mph sprint time looks like 3.7 seconds and a top speed of nearly 190mph should be achievable in a safe environment, naturally.
The latest concept doesn't quite sport the same seductive figure as the original concept from 2010 and it also weighs a great deal more, tipping the scales at 1,850kg as opposed to the lithe 1,300kg mass of the previous version.
Audi remains tight lipped about a production version but for now w can salivate at a new potential range-topper to finally knock the mighty R8 off its perch.