CarDealer Magazine has spent the last seven days analysing the UK car industry and in particular, the influence certain manufacturers have on the social networking site Twitter.
Using Klout - a web tool that calculates the social media influence a Twitter user has - the magazine has come up with a comprehensive table that reveals the most influential manufacturer currently operating in the UK.
What is the list?
It's a list of the most influential car manufacturers on Twitter. You'll see there are a few car makers missing from the list and that's because CarDealer used a set criteria. Instead, it concentrated on the UK and looked for Twitter accounts which were UK-based. To be on the list, each company either had a UK-based Twitter feed or, if they had a global feed, they had to be British. Th magazine then researched each company's influence to reveal the industry's top tweeters.
How does Klout work?
A Klout score is a number given between one and 100, which takes into consideration a user's interaction on Twitter to work out their overall influence – the higher the number, the more influential the user. For our list, where Klout scores were the same, number of followers was taken into consideration.