It's difficult to add even more luxury to the current generation Range Rover considering almost every interior surface is covered in hand-stitched leather and all models can be specified with seat-back televisions and a champagne fridge.
But the high-flying British brand believes that by stretching the wheelbase of its £100,000 off-roader it will both increase legroom for it occupants and the desirability to markets such as China and the Middle East where owners prefer to be chauffeured rather than to take to the wheel themselves.
The new 5.2 metre long model will be the most expensive Range Rover in the brand's history, predicted to cost the customer upwards of £140,000 for the range-topping 5-litre V8 petrol or over £150,000 for a hybrid version that's due later next year.
Rear passengers will be treated to an extra 140mm of legroom and customers can specify either a traditional 'bench' layout that seats three comfortably or individual 'Executive Class' rear seats that smack of flying 'Business' with BA.
A massage function keeps backs and shoulders limber, while a reclining angle of 17 degrees means sleeping on longer journeys is achievable.
The LWB Range Rover also gets powered side door blinds and a panoramic roof as standard, as well as plenty of USB and gadget charging outlets throughout and electrically folding rear tray tables.
Due to go on sale in March next year, the new model will be unveiled at both the Los Angeles and Guanzhou motor shows next month.