Lamborghini has confirmed that its Veneno roadster is to be put on sale, with a staggering price tag of €3.3 million (£2.05 million).
It was unveiled to a lukewarm reception at this year's Geneva motor show, with some punters dismissing its wacky bodywork and lack of technological advancement as merely a stunt to draw some attention away from the Veneno's cutting edge rivals, the McLaren P1 and Ferrari LaFerrari.
The astronomical price took some swallowing, too, given that the Veneno offers little over the standard Lamborghini Aventador, other than the opinion-dividing new bodywork and a mild power boost.
Despite this, Lamborghini has increased its production run from three examples to nine, with US rapper and Lambo aficionado Birdman rumoured to be among the first to put his name down for one.
Fitted with a naturally aspirated 6.5-litre V12 engine, the Veneno develops 740bhp – just 50bhp more than the Aventador. It will cover the 0-62mph sprint in 2.9 seconds and accelerate on to a top speed of 221mph.
Unlike the version unveiled at Geneva, the Veneno roadster will come with no roof at all, with just a rollover bar protecting occupants in the event of a serious accident.
Aerodynamics have even had a hand in the styling of the alloy wheels, which feature a carbon-fibre ring to direct cooling air to the brake discs.
Lamborghini has even taken the unusual step of offering the Veneno with an exclusive Rosso Veneno paint job– a scarlet hue usually found on models from long-standing Italian rival Ferrari.
What do you think of the Veneno? An advanced and desirable hyper-car, or a desperate design job from a company running out of ideas? Have your say below.