The Chevrolet Corvette Stingray is a poster child for pure American muscle. A car that sports a monstrous 6.2-litre V8 petrol engine in its current form certainly isn't the type of vehicle one would align with green technology and hybrid powertrains, but GM president Mark Reuss is not ruling out the possibility of a battery-assisted 'Vette.
Speaking to the L.A. Times, Reuss said: "I think it's a very attractive idea, actually.
"I think it would be really fun to do, it would build capability inside our company and I think people would love it."
The American company has been keeping an eye on what Ferrari has been doing with its exclusive LaFerrari model – a vehicle that produces a spine tingling 923bhp thanks to a potent mixture of race-derived electric motor technology and a screaming V12 engine.
Chevrolet has also cited the tightening of rules surrounding CO2 emissions as a reason for exploring alternative powertrains, even in its most powerful creations.
The next generation of Corvette will feature small steps towards reduced emissions, using direct-injection and cylinder deactivation in a bid to limit pollutants from the exhaust, yet it is still rumoured to produce upwards of 600bhp.
"It's exciting stuff, I mean it is," Reuss added. "It's cool."