The Korean isn't one to shy away from some bold design; you only have to wander into you local dealer to witness the strange bulges of the Soul or the striking lines of the Sportage.
But that latest concept, that's set to wow the crowds at next month's Frankfurt motor show, pushes the boundaries of car design to the absolute limit with squat styling a scissor-style doors.
The Niro looks set to be Kia's answer to Nissan's extremely popular Juke model, a B-segment SUV that boasts the practicality and everyday usability of a family run-around but with an exterior that hints at the possibility of the odd foray off the beaten path.
Details on powertrains and performance figures are still very much a secret as this is purely an exercise to show off the pen skills possessed by Kia's Frankfurt design studio.
However, that manufacturer revealed to Autocar that the Niro has been created"'in Europe with European tastes and expectations very much in mind."
More details will be revealed in the coming months but for the time being, you can take a look at the gallery below and let us know what you think