Often criticised for its polluting engines and noisy exhausts, the Range Rover has never been the choice of wheels for those who respect the green planet we live on.
But a new range of diesel hybrids aims to placate, if not convert, the environmentalists with its significantly lower CO2 levels and much improved fuel economy.
The hybrid models will be based on the new all-aluminium chassis of the standard Range Rover and Range Rover Sport, which already does its bit to shed weight and improve fuel economy, but the biggest changes are under the bonnet.
The new Range Rover Hybrid powertrain features three driver-selectable modes and combines Land Rover's popular 3-litre SDV6 diesel engine with a 35kW electric motor integrated with the 8-speed ZF automatic transmission.
The hybrid system, including lithium ion battery pack, inverter and electric motor weighs less than 120kg. Together, output of the diesel engine and electric motor is 338bhp at 4,000rpm and an almighty 700Nm torque between 1,500-3,000rpm, resulting in stunning SDV8-style performance.
The Hybrid models accelerate to 62mph in under seven seconds and boast a top speed of 135mph, that's all with a 26 per cent reduction in CO2 emissions to 169g/km, equivalent to 44.1mpg on the combined cycle.
The only downside is the price, with hybrid versions expected to cost around the £100,000 mark.