An innovative new scheme is being trialled on a small stretch of road between Kentish Town and King's Cross in London that sees double yellow lines replaced with rubber 'armadillo' blocks and plant pots.
The project is the first of its kind in the UK and hopes to make cycling in the city safer and less intimidating for those new to two wheels.
Almost half of the shrub-lined street is now designated for use by cyclists only, with two-metre-wide cycle lanes running along its entire length in both directions.
The cycle route is fenced off and protected from cars by round rubber blocks - dubbed 'armadillos' – that are screwed into the road surface and prevent vehicles from being parked.
A row of low-slung plant pots further shields bicycles from the danger of four wheels and also adds a touch of colour to the congested capital city.
Camden council plans to extend the project to more streets and other UK councils are expected to adopt the practice.
Jean Dollimore, Camden Cycling Campaign co-ordinator, told the Evening Standard: "The changes on Royal College Street demonstrate how to make cycling safe and attractive for everybody including young children."
But the reduction in road surface and culling of even more parking spaces is sure to anger the inner-city motorist that already feels victimised by councils favouring two wheels over four.
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