Infiniti to unveil Q30 Concept at Frankfurt


Infiniti to unveil Q30 Concept at Frankfurt

Infiniti is to unveil a new concept car at the Frankfurt motor show in September.

Called the Q30 Concept, the model will showcase design features likely to make it onto a forthcoming compact production model from the Japanese brand.

The Q30 takes design inspiration from what Infiniti calls its 'concept trilogy', which is made up of the Essence, Etherea and Emerg-e.

Describing the styling theme, Infiniti executive design director Alfonso Albaisa, said: "Q30 Concept is slender, sleek and seductive.

"When you see speedy big cats, like cheetahs, they have a slenderness and a lightweight stride. It's almost like they're floating. That's the muscularity we were aiming for with Q30 Concept."

With Infiniti struggling to compete in Europe with its larger models against the established German premium marques, it is hoping that a smaller, though no less luxurious car would appeal to buyers in the same way that the Mercedes A-Class and Audi A3 do.

The production model will be the first car that F1 World Champion Sebastian Vettel would have had a hand in from the drawing board, in his role as Infiniti's director of performance. As such, the new Infiniti could prove a worthy adversary for performance hatchbacks from Mercedes AMG and BMW M-division.

The Infiniti Red Bull driver has already overseen the honing of the handling of the company's latest model, the Q50 saloon.