First came the teaser images: shadowy pictures of a car wide and low, with a menacing, heavily sculpted front end. Then the grand unveiling at the Geneva motor show, where it stood toe to toe with its arch nemesis, the equally gorgeous McLaren P1.
Now, as the LaFerrari edges ever closer to its market release, Ferrari has seen fit to release a video showing just what its most advanced car ever capable of. And as the LaFerrari's limits are far out of the rear reach of mere mortals, they've drafted in their top boy Fernando Alonso to really make it dance.
And it's quite unbelievably exciting, even in its rather eye wobbling camouflage. Devastatingly quick and with a soundtrack that would give even the most uninterested person 'the fizz', be in no doubt, the LaFerrari is set to be a game changer.
Click play below to see the opening salvo in what is shaping up to be an epic supercar showdown. Over to you McLaren...