MG has high hopes for its upcoming MG3 range and believes a starting price of £8,399 will tempt customers away from competitors such as the Fiat 500 and Vauxhall's new Adam.
The MG3 range will feature four different models that start at the aforementioned price, rising to £9,999 – a figure that still undercuts its closest competitor the Fiat 500 (in its most basic form) by a few pounds.
All MG3s will feature LED daytime running lights and hill-hold assist as standard. Other safety features, such as electronic stability control, traction control and six airbags all also come as standard. All models, bar the entry-level car, feature DAB as standard.
To keep up with the competition, MG will also offer a range of personalisation packs that allow customers to express their personalities through stickers, paint colour, contrasting mirror caps and matching interior palettes.
The entry point to the MG3 range is the £8,399 3Time. The £9,299 3Form adds air-con and Bluetooth, while the £9,549 3Form Sport adds a bodykit and sportier 16-inch alloy wheels.
The range-topping 3Style, priced at £9,999, also features cruise control, parking sensors and automatic headlights and wipers.
The MG3 looks like a tempting proposition on paper but full judgement will have to reserved for a first drive. One thing that has plagued the newly rejuvenated British brand is residual values, with models such as the MG6 Magnette losing nearly half its value in just a few years in some cases.