Curvy Citroen SUV destined for Europe

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Curvy Citroen SUV destined for Europe

Citroen's sleek DS-badged Wild Rubis concept may not live out its days as a long-forgotten concept vehicle after all, as news recently broke that the French marque plans to sell a DS-badged SUV in Europe.

The Wild Rubis concept was originally shown at the Shanghai motor show earlier this year where it was met with appreciative nods from the Chinese, a market that is already snapping up DS products at a much quicker rate than Europe.

Due to The DS brand's poor performance in Europe, the large SUV was likely to have been a China-only product but DS chief designer Thierry Metroz told Autocar: "The reaction has been so positive that it is now possible the SUV will come to Europe. The focus is China, where we have a chance to make a great success, but that can help push it to Europe, too."

Autocar believes the Wild Rubis concept will likely be badged the DSX7 and claims the concept is based on the DS5's platform, only with a raised ride height, chunkier suspension and larger wheels.

There are also rumours that the DSX7 might hit European roads as early as summer of next year, along with new luxury and family saloon models to rival the big German brands.

As Thierry Metroz mentioned, China will be among the first to experience the shapely soft-roader but he believes Citroen is in a strong enough position to take the fight to Audi, BMW and Mercedes.

Expect to see a developed Wild Rubis concept, possibly badged as a DSX7, at next year's Beijing motor show where full details will be revealed along with pricing.

Citroen Wild Rubis Concept

Citroen Wild Rubis Concept