Public relations bods at BMW have likened a recent feature in popular automotive website and magazine Autocar to an intrusion by bothersome paparazzi.
The publication in question featured images of the upcoming Mini wearing hefty amounts of disguise taping while being piloted by test drivers.
But Mini was quick to respond, releasing a statement that said: "Aggressive and relentless papping is something British celebrities have had to learn to live with.
"Members of the Royal Family, as well as actors, footballers and top models are all familiar with the sensation of being caught in uncompromising situations, and now MINI is the latest victim."
Obviously written with a certain amount of sarcasm, the released went on to state: "Absolutely unaware and without make-up, the youngest member of our family was caught by sensationalist photographers in a highly private moment.
"The young one was yellow and completely defenceless. We understand the worldwide interest in our family but it is not the British way to send such unfavourable pictures around the globe."
Autocar got its hands on the sneaky snaps and published design details of the forthcoming vehicle months ahead of its expected debut at the end of this year.
It is quite possibly the softest telling-off any manufacturer could give to the media and surprisingly funny considering Mini is, after all, a German=owned marque.