Drayson Racing Technologies broke the world land speed record for a lightweight electric car yesterday when its Lola B12 69/EV vehicle hit a top speed of 204.2mph (328.6km/h) at a racetrack at RAF Elvington in Yorkshire.
The news comes just after Nissan revealed that it will build and enter an electrically-powered performance machine into next year's Le Mans 24 Hour race.
The previous 175mph record was set by Battery Box General Electric in 1974 but with Chief Executive Lord Drayson behind the wheel, the Lola B12 69/EV easily managed to propel itself to a top speed nearly 30mph greater than the previous record-setter.
Drayson Racing was founded in 2007 by self-declared "car nut" Paul Drayson, who was then a minister in the Labour government.
The firm, based in Kidlington, Oxfordshire, works with others to develop more sustainable automotive technologies and uses motorsport competitions as a means to focus its efforts.
In order to gain eligibility for the world record attempt, Drayson had to ensure his machine weighed less than 1,000kg without the driver – a rule enforced by the FIA.
The tech wizards also adapted the vehicle's chassis, which is made out of recycled carbon fibre, to minimise air friction.
"What it, I hope, shows to people is just what the future potential of electric cars is," Lord Drayson told the BBC shortly after his record-breaking time was confirmed.