Out are the curvy hips and slightly gormless expression of the old 308 and in are sharp lines, a more aggressive stance and an "intense" interior, according to Peugeot.
The new 308 is a complete overhaul of the compact family car and the big changes don't just stop at a striking new exterior.
Inside, the 308 receives a new 'cockpit' style dash that will feature premium materials and a clean, button-less approach to menu screens and functions.
Project Manager of the new model, Vincent Devos, describes the interior as: "a world of refined style, completely original in the world of hatchback cars, with a cockpit that is intense, innovative and intuitive; it is the Peugeot i-cockpit."
All the menus and functions are laid out so the driver can access them without taking their eyes off the road. All of this is aided by a large, 9.7-inch touch-screen display that removes the need for excessive buttons and dials.
On the outside, the latest Peugeot front grille takes pride of place in the middle of a more angular bonnet that features sharp creases in place of the bubbly curves of the previous model.
The driving experience is said to have been improved thanks to a new EMP2 modular platform, which is much lighter and therefore increases fuel consumption figures while reducing CO2 emissions.
The sleek new machine will be officially unveiled at the Frankfurt motor show in September of this year where journalists and the general public will be able to poke around the stylish new interior and pass judgement on the radically-styled exterior for themselves.