Like big kids showing off in the playground, Audi has removed the back of its brand new Audi R8 V10, slapped it on a rolling road and nailed the throttle so the world can hear the wail of its mighty engine.
A lack of exhaust silencers and interfering bodywork means the full force of the engine – that was built in conjunction with Lamborghini – can be properly admired.
The video is part of a new augmented reality campaign that allows potential customers (or general cur nuts) to hold their smartphones up to specially designed posters to access the video.
Kristian Dean, National Communications Manager for Audi UK, says: "The new video content gives car enthusiasts the opportunity to hear the R8 V10 plus being taken to the red line."
You can witness the full force in the video below... and you don't even have to get your phone out