A Dorset car salesman is aiming to clock-up the 7,000th sale of his astonishing 36-year career in the motor trade.
Bill Board, 67, of Dorchester Nissan, set himself the target after recording his 6,650th sale when he handed a Motability customer the keys to their new Nissan Juke earlier this week.
Now the great-grandfather, who has no plans to retire, has set his sights on breaking through the 7,000 mark before he turns 70.
And, unbelievably, he has kept a full record of every deal he's ever done, stretching right back to a second-hand VW Golf sold to a local church canon on Valentine's Day 1977.
A proud Bill said: "On my first day in the job my boss told me to get myself a ledger and keep a thorough record of every vehicle I sold.
"I guess I just never got out of the habit and I've now got a big pile of books at home, listing the full details of every deal I've ever done.
"There are probably lots of people out there who've sold more cars than me, but I doubt they can say exactly what they sold, when and to who."
After several years working on a farm and in electrical retail, Bill made the move into the motor trade with Dorchester Austin Rover dealer Wadham Stringer during the recession of 1977 and he's never looked back.
So what's the secret of his success? "I just try to be myself, be friendly and be honest," said Bill.