What's the best way to combat drink driving? Rigid enforcement? Tighter bans on alcohol consumption?
It seems Devon and Cornwall police are taking a slightly different approach: Instead choosing to use scare tactics to prise us away from the wheels after a glass of chardonnay or two.
Judging by our reaction to the video they've released (below), we're fully converted. Showing CCTV footage from (appropriately enough) outside a pub, we get a glimpse of just what a 60mph collision looks like as it happens - and it's not a pleasant sight.
This isn't a prepared, acted set-up either - it's real footage. In fact the pub's landlord, standing in the doorway at the time of the accident, suffered a broken pelvis and serious spinal injuries in the collision.
"The devastation caused by drink driving can be seen clearly in the CCTV footage," said inspector Richard Pryce - head of roads policing. "There was a group of people stood outside the pub just moments before the crash and it is a miracle that no-one was killed and only one person was injured."
According to the force, the car was driven by a Leigh Brennan, who lost control of his Volvo while under the influence of alcohol. The incident earned him a two-year driving ban and a 12- month prison sentence - certainly food for thought as you're ordering that second pint.