Ford reveals major product offensive


American giant Ford has revealed it'll be making a hybrid version of the next Mondeo, it's introducing three new SUVs and the Mustang is crossing the pond.

The announcements were made at a special event in Amsterdam today. Called "Go Further", the product launch was hosted by a number of key Ford personnel including president and CEO Alan Mulally, and the event saw 2,500 dealers and media from around the world attend.

"Today, we are accelerating the introduction of our new products in Europe, leveraging our One Ford plan – with a full family of vehicles offering the very best quality, fuel efficiency, safety, smart design and value – just like we did when we transformed our business in North America," said Mulally.

Leading the product charge is the all-new Mondeo – revealed earlier today on Autoblog.

European customers will have the choice of a four-door saloon, a five-door hatch and an estate variant. There will be a range of petrol and diesel engines on offer, including the 1.0-litre Ecoboost unit.

But the big news for Mondeo man though, is the car will be available with a petrol hybrid electric engine.

The four-door Mondeo HEV will be the company's first-ever hybrid electric car for Europe and will combine a 2.0-litre petrol engine with a 35kW lithium-ion battery. There will also be a diesel all-wheel drive variant available.

If Ford SUVs interest you, the company will now sell you three different examples.

First up is the all-new Kuga which arrives later this year, and then following 18 months later is the EcoSport.

With a similar footprint to the Fiesta, the new EcoSport will be taking on the Nissan Juke and will be available with the 1.0-litre Ecoboost engine.

Ford also revealed the Edge will be coming to Europe, too. The 'premium SUV' has already seen success in North America but now Ford believes Europe will be a good market for the car as well.

And in a move that is sure to delight white van man, Ford also unveiled the all-new Transit family.

The Blue Oval will now sell trades people across the UK a Custom version – in other words the standard Transit – a two-tonne global Transit, a Transit Connect and a Transit Courier – a new compact van based on Ford's Global B platform.

But the biggest surprise concerned Ford's iconic muscle car. The company confirmed the Mustang would be available in Europe, but remained tight-lipped on its launch date.

Ford's product offensive

Ford's product offensive