Jaguar has come top in the 2012 JD Power Dealer Satisfaction Survey, published by What Car?
The interesting thing is that the margin between Jaguar in first place on 86.1% satisfaction and Lexus in second place on 83.5% satisfaction was one of the widest in the whole table. Most car companies were bunched between 77% and 82% and the only outliers were Jaguar at the top and Fiat (74.8%) and Chevrolet (71.5%) at the bottom. The position of Chevrolet at the very bottom of the table is a bit of a surprise. Korean cars are usually very reliable, so the dealers must have done something exceptional to annoy their customers to that extent.
Jaguar Land Rover will be pleased that, as well as coming top with Jaguar, Land Rover also came seventh – which suggests that Land Rover's previously poor reputation for reliability is being addressed.
Jeremy Hicks, Managing Director Jaguar Land Rover UK, said: "JD Power's surveys are recognised as the most thoroughly researched in the business. For Jaguar dealers to emerge as the most highly rated in Britain and Land Rover dealers claiming a top ten place, it demonstrates the hard work and dedication that Jaguar Land Rover has put into its dealer network in recent years, as well as a pat on the back for the dealers themselves."