Land Rover: only happy when it rains

Working in marketing at Land Rover gives you a strange view of the world: every autumn they pray for a really bad winter and now they are pointing to the floods as proof that Land Rovers are the essential choice.

For the last couple of years, they have run big campaigns in the run-up to winter reminding people of the chaos snow can cause. It has certainly served them well: we spoke to one Land Rover dealer in the Cotswolds who said that people had been coming in during the snow of 2010 and refusing to leave until they had been sold a Land Rover – any Land Rover.