Vauxhall shows Adam premium city car

Updated


OK, we better unpack that headline. Vauxhall wants to stop being known as the purveyor of bland cars to large fleets and daily rental companies, so it is launching its first premium car – the Adam.

It might seem strange that its first premium car is also going to be its smallest, but the idea makes a lot of sense. No-one is going to buy a large premium Vauxhall in preference to a BMW or Audi, and the Citroen DS3 has shown how a funky small car can transcend the image of its manufacturer. Citroen might not be fashionable, but the DS3 certainly is.

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