Infiniti will become the latest manufacturer to break the £100,000 mark for a production SUV when the FX50 S Vettel special edition goes on sale.
It's not the first £100,000-plus SUV (Range Rover has done one, and the Mercedes G 55 AMG costs £117,000), but the huge price tag is yet another sign that the luxury SUV market is only going one way. *Lazy shock referencing tactic alert* And this despite the ongoing recession and increasing environmental solicitude.
Bentley, Lamborghini, and new London-based manufacturer Eterniti are all poised to make six-figure Chelsea Tractors, and Rolls-Royce is reportedly set to join them.
Nissan-owned Infiniti is slowly but surely expanding its presence in the UK, although it's limited by a relatively small product lineup.
A six-figure SUV is hardly likely to send Infiniti crawling up the sales charts, but it does give the company a timely halo product at a time when luxury SUVs are all the rage.
The price of the Sebastian Vettel special edition FX50 S hasn't been officially revealed, but according to Autocar it's set to cost €120,000 in mainland Europe; Infiniti UK is waiting to see how many Brits say they'd like one before deciding how many of the batch to bring over here.
The car, whose chassis was co-developed with Red Bull F1 driver Vettel, will not hit buyers' drives until 2013.