Porsche's naming strategy has taken a turn for the even more bizarre today as it changed the name of its upcoming mid-size SUV.
The Porsche Cajun, as it was once to be called, has morphed Nintendo Revolution-style into the Porsche Macan.
Macan is derived from the Indonesian word for tiger and will apparently suit the SUV's "suppleness, power, fascination and dynamics".
It's being introduced as part of the Porsche 'Strategy 2018' program – designed to expand the company's model line up by... 2018.
Set for production at the Porsche factory in Leipzig in 2013 we can imagine the Macan is going to be somewhat akin to the Audi Q5 but with a little more 'ooomph' and, if you can believe it, a lot more refinement.
Bernhard Maier, Executive Vice President Sales and Marketing of Porsche AG, said: "The Macan combines all sports car characteristics with the benefits of an SUV and is a genuine Porsche... The name of a new Porsche has to fit with the brand, sound good in very many languages and dialects and evoke positive associations."
Yes, the new name sounds rather bizarre but do you remember when the company launched the Cayenne? That sounded rather bizarre, didn't it? At launch the name seemed to be spat out of people's mouths as they would a watermelon pip, but now it's softly pronounced as an aunt would the name of a favourite niece. Pretty soon Macan will be on the tip of all our tongues.