Video(s): Porsche gets indie directors to create ads. Hearts will melt.

If Porsche were a person he'd be called Steven. Not Steve, but Steven. He'd enjoy marathon running, spotting the plot holes in films, good design and deriding anything that doesn't have more than one use. Steven does not like the idea of a Caterham.

Steven wants something that can do everything he wants it to. Which is lucky, because he makes 911s, Caymans (Caymen?) and the like. Steven knows that people like his cars and that they keep them for ever and ever, occasionally reminiscing about a wonderful trip or moment his car has given them.