The sketch above is of the concept car that Hyundai will take to the 2012 Geneva Motor Show as its centrepiece.
Called the i-oniq, it "previews the next evolution of the brand's 'fluidic sculpture' form language," says Hyundai.
Which means, in normal language, that it'll be reet good looking.
In a classic car manufacturer pre motor show ploy, Hyundai has really given us no info on the car at all, but in releasing this sketch and prompting people like us to write about it, it has put the name into our collective psyche. It's subliminal and that, innit.
Well, that's not strictly (come dancing) true. Hyundai's European design chief Thomas Burkle said of the car: "Two strong arched curves define the silhouette of i-oniq, creating a playful contrast between the sharp character lines and soft but muscular features." Nope, us neither.
Hyundai's fluidic sculpture thing was first seen on the ix-onic SUV concept back at the 2009 Geneva Motor Show, and it's a label that's ben attached to everything that's come out of the company's Russelsheim R&D centre since. That's Russelsheim in Germany.
So what will become of the i-oniq? Unsurprisingly, Hyundai isn't saying, but by the look of the two lines above it could be a shooting brake sort of thing, which, if you think about it, could mean it previews a European equivalent to the Genesis coupé.
The new Veloster, which replaces the Hyundai Coupé, eschewed traditional coupé looks for something asymmetrical and ambiguous. So, why not a bigger, plusher coupé that goes the same way? Or not.