It's simple. The new BMW 3 Series is the most important car to be released this year – and details are out tomorrow.
From 318ds to 335is, just think how many BMW 3s you see hogging the outside lane of the motorway, sitting a perfectly measured four inches away from your rear bumper.
Whether you're a sales rep or a family going on holiday, the 3 Series will take anything you care to chuck at it in its stride.
It's a brilliant cruiser, has a big boot and will seat four in comfort and five easily for a short journey. It has a properly capable chassis too and is more than agile enough to thread down a twisty ribbon of British B-road. Then there's that all-important badge. To some that's worth the asking price alone.
So how is BMW going to improve on the current 3 Series if it's already so good? Well expect plenty of new high-tech kit in the latest incarnation of the Bavarina firm's small saloon.
It's rumoured that more expensive features from the 5 and 7 Series range will filter their way down to the next 3 Series, so don't rule out electronics such as adaptive cruise control and a head-up display.
With economy and emissions the automotive hot potato at the minute, we reckon BMW will be going to town with its EfficientDynamics in a bid to eek every last drop of hydrocarbons from your tank.
A range of engines made up of entirely turbocharged units? That's the general consensus for the new 3 Series. And BMW is also expected to add a few three-pots to the 3 Series range. Well they say three is a magic number don't they?
With the recent announcement of the Active Hybrid 5 (BMW's petrol/electric 5 Series-based hybrid) don't bet against there being a hybrid version of the new 3 Series either.
It'll be difficult for BMW to better the current car but you'd be a fool to bet against them doing so – the outgoing version unsurprisingly scored a maximum five stars in the Euro NCAP crash tests so expect the incoming model to be safe too.
Prices haven't been announced yet but expect numbers to come tomorrow. The 3 Series saloon will hit UK shores early next year while a Touring version is set for a mid-2012 launch.