Frankfurt sees the launch of a Lambo with very possibly the longest official name committed to a car: Lamborghini Gallardo LP570-4 Super Trofeo Stradale. It's so nice, they had to name it six times.
It's possibly a final hurrah for the Gallardo before it's replaced, although that's not until 2013 so there's plenty of time for a few more special editions - a convertible version of this, for example, with an even longer name.
It has the same 562bhp V10 engine and bunch of aerodynamic refinements as the Super Trofeo race car it's based on; 'stradale' means 'road' in Italian.
Its rear wing provides masses of downforce, which combined with its four-wheel drive system means this will be a very difficult car to break traction in. The 19-inch wheels are wrapped in extremely thin, but extremely wide rubber.
It will also be very quick, with a kerb weight 70kg lower than the regular Gallardo aiding a 3.4-second 0-62mph dash. It will stop gathering speed at 193mph.
Only 150 will be made, each featuring a cabin awash with carbon fibre and Alcantara, and each costing £193,000.