Lotus has been involved in some truly strange celebrity tie-ups over the last couple of years – the Norfolk-based company rolled out the likes of Naomi Campbell, Brian May, Mickey Rourke and Stephen Baldwin at the Paris show last year, and recently announced rapper Swizz Beatz as their new marketing man.
But the latest star name to be attached to the sports car company is one no-one would have predicted – Freddie Mercury.
At least there is a degree of relevance to the one-off Lotus Evora that is inspired by the deceased Queen singer – it would have been Mercury's 65th birthday today and the car is being auctioned to raise cash for the HIV AIDS charity set up in the legend's name.
Still, that doesn't forgive the frankly bizarre press release that accompanied the announcement. Rather than describe it, we have simply posted it below so you can appreciate in its full glory.
Another Lotus Bites The Dust...
Lotus announces its latest charitable donation for the hammer to fall on: a bespoke Evora S for the Mercury Phoenix Trust.
Freddie Mercury Evora S
CALLING ALL GIRLS and boys - September 5th will see the Savoy Hotel play host to a very special celebration, the 65th birthday of THE HERO, the late, great Freddie Mercury.
Forget a BICYCLE RACE, on this special occasion FAT BOTTOMED CARS (forgive us Freddie) is what it's all about as the bespoke Lotus Evora S headlines the auction alongside fantastic donations from Brian May and Roger Taylor, Top Gear, Raymond Weil, the Nelson Mandela Foundation and the West End stage hit 'WE WILL ROCK YOU'.
The pearl white MADE IN HEAVEN Evora S with Freddie Mercury inspired theme represents A KIND OF MAGIC combination from the Lotus Design team: the power and prowess of the critically acclaimed Lotus with the dramatic styling befitting of a British rock legend. Featuring deep red and gold highlights this Evora S is well deserving of Freddie's autograph which is also included in the scheme.
The exterior BODY LANGUAGE features a white, red and gold colour scheme inspired by the iconic costume Freddie wore for the 1986 "Magic tour" and features beautiful silver on white iconography. The front fender references the Montreux Freddie memorial statue with the line "Lover of life. Singer of songs" taken from the statue's inscription.
Inside, the one-off yellow interior, also inspired by Freddie's 1986 stage costume, includes a union flag on the back of the seats and the incorporation of a crown hints at Freddie's playful royal role-play. And it goes without saying that the sound system or more specifically the RADIO, will send the lucky owner GA GA.
Brian May had these words to say of Lotus' participation: "Our friends at Lotus have donated a stunning Evora S for our auction which I know will be a massive fund-raiser for the Mercury Phoenix Trust. We cannot thank them enough for their generous support on what is a very special occasion for everyone who knew and loved Freddie."
Group Lotus Director of Corporate Operations Gino Rosato said: "We were only too happy to contribute to this fantastic cause. We have created something very special to raise money for Mercury Phoenix Trust and we hope the car goes to a collector who really enjoys it."
Although the auctioneer's final hammer will not fall until late into the night of September 5th, eager buyers don't have to leave it in the lap of the gods, they can get their offers in well beforehand at: www.freddieforaday.com/auction