Poor Vladimir Putin. You cut short your semi-naked snow leopard judo session to faithfully plug the new Lada Whatever as a sworn man of the people, and the bloody thing won't even start in front of the cameras.
Russia's notoriously shy prime minister, looking increasingly like a wax model of himself, had to retry the normally bulletproof Soviet relic about five times before it grumbled into life during a recent trip to Lada HQ.
Despite possessing the scruples of a guinea pig and the morals of a gangster, Mr Putin took the car's faults on his own chin, insisting the new Granta only struggled because he was pushing too hard on the accelerator. Like Superman trying to start a balsa wood Buick. Click below to watch.