There seems to be a glut of forgettable so-called anniversary models around at the moment, but any car built to mark the 50th year of Aston Martin and Zagato's collaboration is likely to be worth salivating over.
Half a century ago the British marque and the Italian design house buddied up to create the lightweight 1961 DB4GT Zagato - a slice of automotive loveliness still capable of making grown men sink to their knees in groaning appreciation.
Now the pair have established a new partnership with the intention of rekindling a product of equal modern day impact. Fat chance, you may think.
Well, we won't have long to find out. The respective design teams have apparently already been banging their heads together for some time, and a concept has already fallen out - just in time for the Villa D'Este Concours in Italy later this month.
Aston Martin will use the Lake Como event to see if the car drums up enough well-heeled interest to justify a limited production run in 2012.
With five decades of heritage in the bag (including an Eighties oddity in the shape of the V8 Zagato Volante) we'd bet our lunch money on the answer being yes.