There isn't a car fan in the world who wouldn't be delighted to wish the Golf GTI a happy 35th birthday, but Volkswagen would prefer we show our appreciation by purchasing the commemorative model it has lovingly crafted for the occasion.
The manufacturer has just revealed the Edition 35, a breathed-on Golf GTI with a bit more poke and sharper styling which is due in showrooms before the end of the year.
Sound familiar? It should do. Volkswagen pulled the same trick five years ago with the introduction of the Edition 30, a MK5 built to exactly the same recipe.
No ones complaining though. The 30 was a fine car, and we've got high hopes for its MK6 successor. Power from the standard GTI's 2.0-litre turbocharged engine has been boosted to 232bhp, which puts it about on par with the previous model, but some way behind the current Golf R at 266bhp.
However, the Edition 35 will have a significant weight advantage over the range-topping, all-wheel drive R and Volkswagen will have almost certainly taken the opportunity to tweak the car's suspension for sharper handling.
Any performance gains will go hand in hand with a range visual upgrades which include a revised front bumper and a new alloy wheel design.
There's no confirmation on UK prices yet, but speculation puts it above the £27k mark. Three and five-door examples are both expected following the car's show debut in Austria next month.