A German filling station chose to hit back at a fuel shortage in its area by attempting to discourage drivers by charging €9.99 a litre for its super unleaded petrol.
Most drivers turned away from the station at Filderstadt, near Stuttgart, although several ignored or failed to see the warning signs pasted on the pumps and were faced with a huge bill when they got to the cash register.
Customer Yunus G. told German paper Bild he put 21 litres in his BMW and was asked to pay €209.98.
"I didn't pay attention to the price. Who expects something like that? Nearly €10 for one litre? It's a swindle," he said.
Another woman was asked to pay just under €200 for 20 litres, while another filled up with 10 litres. Both refused to pay and called the police, although it was said that no wrong had been done and the customers had to pay.
"The price was determined by the head office," a police spokesman said.
Apparently one in five stations had run out of super unleaded over Easter, thanks to high demand and a holiday ban on fuel tankers.