Loads of manufacturers claim that their car 'looks fast while standing still'. Journalists fluent in the art of the cliché do too. However, Hyundai's new Accent actually does thanks to this latest viral campaign.
Showcasing the latest Accent, Hyundai has used 3D light projection to give the impression that the car is moving through a futuristic urban environment, while it's actually standing still.
The car was suspended on a wall attached to a rolling road, while a driver walked from the roof of the building it was suspended on to get in and 'drive' it. The results, as you'll see, are amazing. To watch the video, click the link below.