The production version of the much-hyped Vauxhall Ampera E-REV has made its debut at Geneva, with the company promising a price of £28,995 when the car goes on sale here early next year.
This figure is adjusted to take account of the government's £5000 electric vehicle subsidy incidentally, a discount that almost certainly won't be available indefinitely.
UK buyers of the Ampera will enjoy zero VED tax, exemption from the London congestion charge and five percent benefit-in-kind tax exposure if their Ampera is a company vehicle.
The car has a range of up to 40 miles on battery power alone, a 1.4 litre petrol engine firing up to maintain the battery's charge once that range has been exhausted to give the car a total range of up to 350 miles.
Despite its low emission ambitions, the Ampera can hit 60mph in nine seconds and has a top speed of 100mph, its electric motor generating 150bhp and a strong 230lb ft of torque.
It can also operate in one of four different modes to optimise energy management, including normal, sport, mountain and hold, the last of these harnessing the petrol engine immediately in order to maintain the battery's charge - useful if you need to drive in a zero emission zone at the end of your journey.