Skoda is displaying a new concept car at next week's Geneva show that will reveal the company's new design approach and a fresh logo.
A company statement said: "The car boasts clearly defined shapes and a great sense of detail and a new logo which will adorn new Skoda's models from 2012."
The winged arrow of the current logo is set to remain, but is set to change its colouring in order to "look even more distinct and precise than ever before."
With the new logo set to be used across all of Skoda's communication, the company will undergo a large rebranding throughout its dealer network and on all of its stationery.
There are no further details on the concept car, but its design is said to form the basis of the company's looks from next year onwards.
Skoda is also showing off the Fabia Monte Carlo, a special edition with a sports-tuned chassis and interior which is being created to celebrate the company's successes in motorsport.