Who's left for Top Gear to offend? Ah yes, the Mexicans, can't ignore them.
So, once again Britain's favourite car/entertainment (delete as appropriate) TV programme has managed to get up someone's nose - and this time it's the Mexican Ambassador to the UK.
Eduardo Medina Mora has written to the BBC about 'insults' made by the programme's three presenters, Richard Hammond, James May and Jeremy Clarkson.
His complaints stem from a piece in last Sunday's programme where the three reviewed a Mexican sports car and were less than complimentary about the car and the nation from whence it came.
As readers will see from the video below none of the presenters cover themselves in glory but Hammond seems particularly keen to lay down a few home truths - in his mind, at least - about the country.
"Why would you want a Mexican car?" Hammond asks, "when it reflects national characteristics...Mexican cars are just going to be lazy, feckless, flatulent, overweight, leaning against a fence asleep, looking at a cactus with a blanket with a hole in the middle on as a coat."
The three then indulge themselves at the nation's expense with perhaps Hammond again providing the clincher, when he says: "I'm sorry but just imagine waking up and remembering you're Mexican.
Well, not this time. Mr Mora has made his feelings pretty clear in a letter to the BBC, in which he writes: "The presenters of the programme resorted to outrageous, vulgar and inexcusable insults to stir bigoted feelings against the Mexican people, their culture, as well as their official representative in the United Kingdom.
"These offensive, xenophobic and humiliating remarks only serve to reinforce negative stereotypes and perpetuate prejudice against Mexico and its people."
The BBC has not commented but said it would respond directly to the Ambassador which makes Sky Sport's very public handling of the football sexism case all the more laudable.
Click on the video below to see what all the fuss is about.