An annual report into the state of Britain's roads has concluded the nation's motorists now face an average of 10 potholes for every 10 miles of highway.
The combination of brutal winter conditions and a shortfall in council maintenance funds means that it's likely the total number of potholes will rise above two million this year.
The figures were released by the Asphalt Industry Alliance, which has called on central government to allocate more funds for preventative road maintenance.
The news came as the AA published its Streetwatch survey which listed potholes as the number one concern of the 2,000 people who took part.
But drivers aren't the only ones likely to suffer. Cyclists and motorcyclists are the road users placed in very real danger by the highway falling into a state of disrepair.
To highlight the problem, Olympic cycling sprint champion, Victoria Pendleton is supporting a scheme to reward the councils deemed to be the best at mending potholes.
She said: "I'm getting involved because anything that showcases pothole repairs and encourages councils to improve their roads has to be a good thing for both cyclists and motorists.
The awards were launched by engineering firm Aggregate Industries in conjunction with the national cyclists' organisation, CTC, and will be judged in May.