Designer Karl Lagerfeld launches new 2011 Pirelli Calendar

Ask most people what they know about the Pirelli Calendar and the last thing they'll probably mention is tyres - and we don't have any problem with that.

However, we do wonder whether or not Pirelli's sales figures spike when the calendar is released

Anyway, forget all that for now and take a peek at some behind the scenes shot of fashion uber-meister Karl Lagerfeld taking snaps of the models, including the wonderful Julianne Moore, for the latest edition. If there's anyone to encourage you to buy a new set of rubberware, it's her.