Times are clearly hard at luxury car modifier Fenice Milano, for its latest project is not based on one of the supercars from Ferrari, Rolls-Royce or the like.
Instead the company's latest exercise in gaudiness is the Fenice Gold Fiat 500C, a car which you can pick up in unmolested form for as little as £12,465. But the clue to the selling point of Fenice's creation is in the name – it features several precious materials, including 24 carat gold.
The front and rear wing, the side pillars, sill mouldings, headlights, door mirrors, logos, door mirrors and even the 17-inch wheels are all finished in 24k gold, while the company is even doing a limited edition with flecks of gold in the paintwork.
The interior gets a workover too, with the large round speedo moved to the centre of the dashboard, where it gets a gold surround, while the rest of the dash gets a teak finish. The teak theme also extends to the floor, where it has been used in place of carpets.
Fenice has yet to announce a price for its creation, but the only people who will buy one will have more money than sense anyway, so it will be able to charge whatever it fancies.