Ford projects S-Max promo onto buildings

A 3D climber, complete with crampons and rather racy leg-wear, scaled a skyscraper in central London last week as part of a promotion for the freshly facelifted S-Max MPV.

Rather than spend its marketing money on billboards, Ford decided to project six-minute laser show onto buildings in London last week and this week in Liverpool, in the hope that sequence will appear on social media channels and promote the S-Max in a more intriguing way than billboards do.