Latest Renault advert rankles Lancashire village

Renault has managed to irritate the residents of a small village in Lancashire by comparing it unfavourably to the Cote d'Azure.

The latest advertising campaign for the Renault Megane bears the slogan "can a car change a town?" and suggests that the lack of Meganes in Gisburn, Lancashire, is to blame for its dowdy image compared to the south of France.