Nissan's first mass-produced all-electric model will go on sale in Japan next month with a price tag of 3.76 million yen or £27,000.
The manufacturer hopes to sell around 6000 examples of the Nissan Leaf, which should qualify for a 770,000 yen government incentive – dropping the price to 2.99 million or £21,500. in the US, Nissan North America announced that the car would cost $25,280 after a $7,500 federal tax credit was taken into account.
That makes the five-door car significantly cheaper than the new Mitsubishi i-MiEV, which was lumbered with a £38,699 sticker price in the UK last week. Even with UK government subsidies, the smaller i-MiEV will still cost around £33,000.
Senior figures at Nissan had already assured us that the Leaf would be cheaper than its Japanese rival by the time the car made it to the UK, but emphasised that infrastructure was as important to zero-emissions motoring as the final price tag.
Accordingly, the manufacturer will offer a variety of services to the Japanese customers who purchase a Leaf. As well as assisting buyers with the installation of charging facilities in their homes, Nissan is promising to establish recharging points at every one of its 2200 dealerships.
Thanks to the Leaf's all-electric drivetrain, Nissan is predicting that during six years of ownership the cost of recharging the car will be 86,000 yen (£618) while an equivalent petrol model would be 670,000 yen (£4818) to refuel.
Nissan was also keen to point out that a conventional car would emit around 10 tons of CO2 in the course of six years, while the Leaf produces none at the point of use.
"Imagine the possibility of never needing to go to a gas station again. Or of paying less than $3 for 100 miles behind the wheel. Or of creating zero emissions while driving," said Brian Carolin, senior vice president, Sales and Marketing, NNA. "Nissan leads the industry by offering the first affordable, zero-emission vehicle for the mass market. Nissan LEAF truly is in a class by itself."