'Ferrarix Against the Rest of the World'

The year is 2009. While the whole world is covered with unsold cars, one small scarlet-fever-infected village is holding out against the global downturn. Led by their charismatic chieftain Luca di Montezemolo, the tribe from the tiny settlement of Maranello are giving the other marques a hefty kick up the exhaust. The magic potion that has made their foes despair is the latest set of figures from the village. Rising from the huts of Maranello, we see a plume of smoke that speaks of petrol, rubber and wealth.