The Apprentice's Karren Brady urges FIFA to 'equal women and men's prize money'

Karren Brady has saluted the England women's national football team for their incredible efforts in this summer's World Cup, which unfolded across Australia and New Zealand.

However, in her latest column for The Sun, Alan Sugar's longtime aide on The Apprentice also criticised the monetary incentive on offer as millions of fans around the world gear up for today's final.

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"This summer is the ninth Women's World Cup and each member of the winning team will get £213,000 from a total tournament purse of £88.5million. Meanwhile, the men's purse has grown to £345million," Brady wrote.

"In my view, it's time for FIFA to take the lead. The women's World Cup earns almost £1billion. They rake in SO much money from all these ever-expanding tournaments and yet, from their accounts, which I have studied, it's hard to work out what they do with it all.

The current vice-chairman of West Ham United FC went on to stress: "It would be great if they made it their business to redress the balance by paying female footballers more money from their gate and broadcasting revenue. This is something domestic leagues can't do because their revenue just can't support it.

"After all, if FIFA can afford to pay their President Gianni Infantino more than £3million a year, surely they can afford to equal the women and men's prize money?"

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