Who is LadBaby? The YouTuber who has claimed three Christmas number ones


YouTuber and father-of-two Mark Hoyle is the unlikeliest of pop stars.

But the social media personality – who blogs under the name LadBaby – has bagged a Christmas number one single for the third year in a row.

The “dad blogger” took the festive top spot with his novelty track Don’t Stop Me Eatin’, which riffs on Journey’s 1981 track Don’t Stop Believin’.

His song, which continues LadBaby’s theme of food pun-based songs, is raising money for food bank charity the Trussell Trust.

YouTube star Mark Hoyle - aka LadBaby - and his wife Roxanne
YouTube star Mark Hoyle - aka LadBaby - and his wife Roxanne

Last year, he topped the Christmas chart with I Love Sausage Rolls, a twist on I Love Rock ‘n’ Roll by Joan Jett, fending off competition from Stormzy, Lewis Capaldi and Dua Lipa.

It followed his 2018 Christmas number one We Built This City, an ode to sausage rolls based on Starship’s 1980s glam-rock song.

Hoyle is a social media star who has translated his online success into sales.

The graphic designer and lifestyle blogger, from Nottingham, found fame documenting his journey from “lad to dad” after the birth of his two sons with wife Roxanne.

The 33-year-old, who lives in Hemel Hempstead, launched his YouTube channel in 2016 to document the pitfalls of fatherhood.

He has more than a million subscribers on his YouTube channel, and nearly five million followers on Facebook.

The Hoyles released a money-saving guide in 2018 called LadBaby: Parenting for £1… And Other Baby Budget Hacks.

The same year the vlogger, known for his catchphrase “Yes, mate!”, won the Clas Ohlson celebrity dad of the year award, beating the Duke of Cambridge and former One Direction star Liam Payne.