Two weeks from election day – how much could the polls change?

Exactly two weeks from today, millions of people across the country will be voting in the General Election.

Opinion polls continue to suggest the Conservative Party enjoys a comfortable lead over Labour.

The latest poll averages put the Tories on 43%, with Labour on 31%, the Liberal Democrats 14%, the Brexit Party 4% and the Greens 3%.


What are the chances of the polls shifting decisively between now and election day?

At this point in the 2017 election campaign, the polls showed the Conservatives on 44%, with Labour on 35%, the Lib Dems on 9%, Ukip on 4% and the Greens on 2%.

But on election day, the Tories finished on 43% – one point below where they had been two weeks earlier – while Labour had risen six points to 41%.

The Lib Dems dropped one point to 8%, while both Ukip and the Greens finished on 2%.

The change was enough to deny the Tories a majority and produce a hung parliament.

POLITICS Election Polls
POLITICS Election Polls

There was movement in 2015 as well, albeit on a smaller scale and with different consequences.

Two weeks before polling day in 2015, both the Tories and Labour were averaging 34% with Ukip on 14%, the Lib Dems 8% and the Greens 5%.

These figures pointed to a hung parliament – but come election day, the Tories opened up a seven-point lead over Labour to finish on 38% while Labour ended on 31%.

Ukip, the Lib Dems and Green finished on 13%, 8% and 4% respectively.

This was enough to give the Conservatives a small overall majority in parliament.

POLITICS Election Polls
POLITICS Election Polls

The pattern in 2015 and 2017 suggests a lot can change in the two weeks before polling day.

It also serves as a reminder that polls are not predictions, merely snapshots of opinion at a certain point in time.