Poundland rolls out nationwide move to ‘simple’ rather than single pricing

Budget retailer Poundland has ended its across-the-board £1 price pledge with the introduction of products ranging from 50p to £5 in every UK store.

The move follows a trial in 24 West Midlands stores, two years after introducing £2 and £5 prices in stores nationwide.

It said the rollout would enable it to deliver a “broader range of items at simple prices in three key categories – household goods, health and beauty, and grocery”.

The new Poundland branding. (Poundland/PA)
The new Poundland branding. (Poundland/PA)

The new pricing applies to selected lines, and three-quarters of products will continue to sell for £1.

Poundland managing director Barry Williams said: “We’ve introduced simple pricing in time for Christmas so we can offer customers even more choice and even better value for money.

“Our shoppers love the amazing value we provide and now we can begin bringing that value on wider ranges that they now can find in stores for the first time.”

Examples of the new pricing include Matchmakers for 75p, Walkers 24 packs of crisps for £3, L’Oreal Elvive Fibrology shampoo for £2, Comfort Blue Skies fabric conditioner for £4, and Nivea Men Fresh Power 0% deodorant for £1.50.

Poundland earlier said it was transforming itself to be a “simple price retailer”, rather than sticking with its ethos of selling products at one single price.